Key Points:
- Samsung’s strategic pivot to AI will redefine the smartphone industry.
- The Galaxy S24 series introduces extensive AI features, outpacing Google’s Pixel.
- The shift may signal the end of the classic “smartphone” in favor of “AI Phone.”
In 2024, Samsung is poised to revolutionize the smartphone industry through a comprehensive embrace of artificial intelligence (AI). Following a subdued 2023, where AI integration in Galaxy devices was minimal, the tech giant is now set to lead the AI charge. Samsung aims not only to integrate AI more deeply into its products but also to redefine the very concept of the smartphone.
The introduction of the Galaxy S24 series marks Samsung’s ambitious foray into AI, branded under “Galaxy AI.” This new series boasts a plethora of AI-driven functionalities, surpassing even the AI capabilities of Google’s Pixel smartphones, despite relying on Google’s AI language models. Samsung’s commitment to AI is underscored by its efforts to trademark terms like “AI Smartphone” and “AI Phone,” signaling a possible departure from the traditional “smartphone” nomenclature.
Samsung executives liken this AI-driven transformation to the groundbreaking impact of Apple’s first iPhone. This comparison highlights the company’s high aspirations for its AI technology, which it believes will become a cornerstone of future mobile devices. Recent reports from Korea indicate that Samsung is prioritizing its AI initiatives over the development of its camera technology, a testament to the company’s strategic shift.
With its dominant position in the Android market, Samsung has the potential to democratize AI technology for a vast user base. The industry is now watching closely to see if “AI Phone” will become the new standard. As AI becomes the buzzword of the smartphone industry, all eyes will be on Apple to see how it responds to this seismic shift.
