Key Points:
- Samsung’s Market Leadership: Samsung Mobile leads in 38 countries worldwide, securing over 40% market share in several regions.
- Shifts in Key Markets: Samsung has overtaken Apple in critical Asian markets, while losing ground in India and parts of Western Europe.
- Apple and Competitors: Apple’s market lead drops to 16 countries, with Xiaomi rising as a significant competitor in multiple markets.
Samsung and Apple, the titans of the global smartphone industry, are in a perpetual race to outshine each other. Recent findings by Counterpoint Research indicate that Samsung Mobile now holds the lead in 38 countries globally.
According to the research, Samsung Mobile dominates in 38 out of 74 surveyed countries, marking a significant increase from 28 countries the previous year. The South Korean giant boasts over 40% market share in nations such as Brazil, Chile, and Poland. This remarkable growth underscores Samsung’s expanding influence.
In a notable shift, Samsung has claimed the top spot in pivotal Asian markets like Singapore, Taiwan, and Hong Kong, areas previously dominated by Apple. However, Samsung has faced setbacks in India and several Western European countries including Belgium, Denmark, and the Netherlands, where aggressive marketing and competitive pricing strategies by Chinese vendors have eroded its market share.
Conversely, Apple now leads in 16 markets, a decline from 24. While iPhone sales remain robust, the rise of competitors has significantly impacted Apple’s market presence. Notably, Xiaomi has emerged as a formidable player, topping the market in eight countries, though down from thirteen in the previous year.
This dynamic landscape highlights the fierce competition and evolving strategies in the global smartphone market, with Samsung currently holding the upper hand in terms of geographical dominance.
