Samsung electronics collaborated with mobile accessories company Slash B Slash to open a pop-up store at Hyundai Seoul, Yeouido from the 11th to the 22nd and launched ‘Samsung Eco-Friends’ accessories made from eco-friendly materials.
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Eco Friends is an accessories line that pursues everyday sustainability by using eco-friendly materials such as recycled plastics and vegan leather with no more than 40% PCM (post-consumer materials).
At the pop-up store, customers can experience the latest smartphone of the Galaxy S23 series, and the portable screen “The Freestyle” along with various accessories like watch cases and straps.
Samsung Electronics has added a new charm to the Galaxy S23 series, Galaxy Z Flip 4, Galaxy Watch 5, Galaxy Buds 2 Pro, and Freestyle, which are very popular among the younger generation, including Echo Friends accessories.
At IFA September 2022, Samsung launched the accessories in 28 countries overseas. Starting with this pop-up store in South Korea, 12 editions created in collaboration with popular characters from Star Wars, The Simpsons and Pokemon, as well as young artists. Echo Friends was created through the Samsung Mobile Accessory Partner Program (SMAPP) which helps partners expand sales channels while ensuring the quality of accessories.
The pop-up store “SLBSStudio” has a futuristic atmosphere like a magazine layout. In addition to 39 Echo Friends accessories, the pop-up store also displayed 150 mobile phone accessories.
During the operation of the pop-up store, Samsung Electronics plans to hold on-site activities such as artist S Pen live painting shows, fan signing sessions and lucky draws.
