Key Points:
- The Advanced Institute of Technology for Samsung has completed the withdrawal of autonomous EV driving projects. This action is similar to the one taken by Apple earlier this year.
- A firm turns to robotics when faced with emerging issues in planning fully autonomous machines.
- Tesla has been accused of promising autonomous driving but failing to deliver. This has given rise to a lot of public concerns.
Surprisingly, Samsung has announced its plans to not be in the self-driving technologies and EV cars game as its rival company Apple has given up. Reports have revealed that it was decided at Samsung’s Advanced Institute of Technology that the company’s autonomous car research division will have to be shut down, instead focusing on the robotics development area.
It is well known that in Business Korea, the words are: Such strategic direction has two structures for Samsung: it is to overcome the issues while it is also the failure to get accurate profit on return investment. One auto industry expert touched on the issue by pointing out that the increase in the price of purchases of Samsung’s autonomous driving technology may be entirely a reflection of the industry’s broader sentiment about the complex nature and uncertainties in the development of fully autonomous vehicles.
There was a lot of news about the plight of Apple’s Apple Car project by the Office of the Special Projects Group in charge of EV research of the disruption of fully self-driving cars as early as 2022. Still, early gossip points to an element of Apple and Rivian working together to advance EV development and research.
On the other hand, the emerging demand for self-driving cars by other companies like Tesla under the supervision of Elon Musk has also started to be highly criticized. The venture is now subject to an ongoing investigation by the US Justice Department which is investigating allegations of wire fraud and false claims about the car’s self-driving functionality which could create another regulatory challenge for the development of EV technology.
