Key Points:
- Samsung’s Galaxy S24 series leads the market: With the release of the Galaxy S24 series, Samsung emerged as the dominant force in the Generative AI-capable smartphone realm. Industry analysts note Samsung’s three premium S24 models secured the top positions in Q1.
- Growth of the GenAI smartphone market: The GenAI smartphone market witnessed significant growth, with Samsung’s arrival propelling the niche’s popularity from 1.3% to 6% of global smartphone sales in Q1 2024. Analysts anticipate this segment to account for 11% of the global phone market in 2024.
- Future outlook and competition: Market watchers predict continued growth in the GenAI smartphone segment. Anticipation looms over Apple’s impending entry with the iPhone 16 series, posing a potential challenge to Samsung’s dominance. However, Samsung remains poised to maintain its position as a key player in the GenAI smartphone arena.
Samsung’s Galaxy S24 series has emerged as the indisputable frontrunner in the Generative AI-capable smartphone market for the first quarter of the year. In a landscape where technology evolves rapidly, Samsung has solidified its standing as a trailblazer with its innovative GenAI features.
The Galaxy S24 Ultra spearheaded Samsung’s dominance, capturing a substantial 30.1% market share. Following closely are the base Galaxy S24 model and the Galaxy S24+, each securing a notable portion of the global GenAI-phone sales pie, according to Counterpoint Research.
While Samsung leads the charge, other prominent brands like Xiaomi, Vivo, Oppo, OnePlus, Honor, and Google also offer smartphones equipped with Generative AI capabilities. Notably, Google’s Pixel 8 Pro secured the 10th spot in Q1 2024 rankings.
The burgeoning popularity of GenAI smartphones underscores a paradigm shift in consumer preferences, with a noteworthy 6% of global smartphone sales attributed to this segment in Q1. Samsung’s entrance into this niche has undeniably fueled its expansion, paving the way for projected growth to contribute 11% to the global phone market in 2024.
Looking ahead, all eyes are on Apple’s anticipated foray into the GenAI smartphone market with its upcoming iPhone 16 series. This development poses a formidable challenge to Samsung’s dominance, potentially reshuffling the top-selling charts. However, Samsung remains primed to maintain its stronghold in the GenAI smartphone arena, bolstered by its commitment to innovation and expansion across various product lines, including foldable phones and smartwatches.
