The Korean Standards Association conducted a survey targeting a total of 35 brands in 9 industries, including home appliances, automobiles, and banking. Among all, Samsung Electronics was rated the highest in the general home appliance category.
Samsung was recognized for its digital transformation capabilities by obtaining the highest score in the Digital Consumer eXperience Index evaluation. DCEI evaluates consumers’ satisfaction with the experience at each stage when purchasing a product through digital channels.
The tech giant received good reviews not only in the pre-purchase stage but also in the post-purchase and in the areas of delivery, installation, usage information training, customer support, and maintenance management.
