Key Points:
- Massive Growth: Spotify boasts a staggering 250,000 video podcast shows, doubling the number from 2023.
- Engaged Audience: Over 170 million users actively watch video podcasts, with a high percentage giving them their full attention.
- Global Trend: Video podcast consumption is rising rapidly across the globe, with creators and listeners embracing the format.
Spotify is undergoing a video revolution. In just one year, the platform has witnessed a phenomenal rise in video podcasts, with the number of shows doubling to a staggering 250,000 in 2024. This surge reflects a broader trend in podcasting, where creators are increasingly leveraging video to enhance audience engagement.
The popularity of video podcasts isn’t just about quantity. Spotify reports that over 170 million users have actively tuned into video podcasts, and a significant portion of them are giving these shows their full attention. This immersive experience is further amplified by the global nature of the video podcasting boom.
Creators worldwide are actively publishing video content, with the largest markets being the U.S., Brazil, and Mexico. Interestingly, countries like Brazil and the Philippines have seen a particularly rapid rise in video podcast creation, with the number of creators publishing videos nearly doubling year-over-year.
The impact of video is also evident in consumption patterns. In Chile and Brazil, video podcasts are capturing a significant share of total podcast listening hours, with Chile clocking in at a quarter and Brazil exceeding 15%. These statistics paint a clear picture: video podcasts are no longer a niche phenomenon, they’re rapidly becoming a mainstream format within the podcasting landscape.
Looking ahead, the future of video podcasts appears bright. With a growing audience, a thriving creator base, and increasing engagement, this format is poised for even greater popularity in the years to come. However, for those dedicated audiophiles who cherish their morning jogs, fear not – audio podcasts will undoubtedly remain a vital part of the podcasting ecosystem.
