YouTube Premium, which provides ad-free viewing, offline downloads, and access to YouTube Music, is undergoing a pricing adjustment in several countries, which means users will now need to pay more.
As per the information, YouTube Premium is seeing a price increase in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey. This applies to individual, family, and student plans for YouTube Premium and Music Premium.
In Australia, YouTube Premium Individual is now A$16.99 and is said to be the first-ever price increase for your subscription. Whereas, existing subscribers will start to see the new pricing with their next billing cycle.
YouTube says
- It doesn’t “make these decisions lightly” and says the price increase will allow it to continue to improve Premium and support the creators and artists you watch on YouTube.
While this may result in higher costs for subscribers in select countries, it also represents an opportunity to support content creators and ensure the sustainability of the platform.
