Key Points:
- AI-powered Lens Creation: Users will soon describe their desired AR experience with text, letting AI generate a custom lens.
- Expanded AR Toolkit for Creators: New AI tools in Lens Studio empower creators to craft immersive AR effects with greater ease.
- Deeper Dive into AI: Snapchat’s commitment to AI extends beyond Lenses, with features like AI-generated Snaps and a conversational AI chatbot.
Snapchat is shaking up the augmented reality (AR) landscape with a groundbreaking innovation: transforming user prompts into custom Lenses. This cutting-edge, on-device AI model empowers users to dream up fantastical AR experiences with just a few words. Imagine instantly dressing yourself in a 50s sci-fi outfit or warping your surroundings into a dreamlike wonderland – all through the magic of AI.
A glimpse of this revolutionary technology is showcased in a GIF. As the prompt “50s sci-fi film” is entered, the user’s clothing and background morph in real-time, transporting them into a pixelated world straight out of a classic sci-fi flick. This is just the beginning, with users set to experience Lenses powered by this innovative model in the coming months.
But the excitement doesn’t stop there. Snapchat is also unveiling a suite of powerful AI tools within Lens Studio, its platform for creating AR experiences. These tools provide creators with an arsenal of functionalities to craft captivating AR effects with unprecedented ease.
One such tool allows creators to describe a desired effect or upload an image, letting the AI generate a custom Lens that completely transforms a user’s face. This opens doors for creators to develop an endless array of playful and unique experiences.
Beyond facial transformations, another tool called “Immersive ML” goes a step further. It applies a “realistic transformation over the user’s face, body, and surroundings in real-time,” creating truly immersive AR experiences that transcend the boundaries of the screen.
The suite also boasts AI tools that can generate 3D assets based on text or image prompts, create customizable face masks and textures, and even produce 3D character heads that mimic a user’s expressions. This empowers creators to build intricate and interactive AR worlds, limited only by their imagination.
Snapchat’s commitment to AI extends far beyond Lenses. Over the past year, they’ve rolled out several intriguing AI features. Subscribers can use AI to generate and send unique Snaps to friends, while all users have access to a conversational AI chatbot powered by ChatGPT technology.
With these advancements, Snapchat is solidifying its position at the forefront of AR innovation. Democratizing lens creation and empowering users with AI-powered expression tools paves the way for a future where AR experiences are as limitless and personalized as human imagination itself.
