Key takeaways in 3 points:
- Samsung Galaxy S25 series removes the “Plus” model, focusing on standard and Ultra variants.
- This simplifies the lineup and potentially pushes consumers towards the feature-rich Ultra model.
- The Galaxy S25 offers a familiar camera system, while the Ultra boasts a significant upgrade.
Samsung is shaking things up with its upcoming Galaxy S25 series. Our exclusive information reveals a shift in strategy, with the company potentially ditching the “Plus” model entirely. This move streamlines the lineup and could be a strategic push towards their premium Ultra variant.
Farewell, Galaxy S25+
Traditionally, Samsung’s Galaxy S series comprised three models: standard, Plus, and Ultra. However, our extensive database indicates only the presence of the Galaxy S25 and Galaxy S25 Ultra. This suggests a deliberate decision to eliminate the Plus model from the 2025 lineup.
This change aligns with recent trends. Sales figures suggest the Plus model hasn’t lived up to expectations. Looking back, 2020’s Galaxy S20+ existed alongside the Note series, creating a crowded high-end segment. Similarly, 2021 saw a streamlined approach with just the S21, S21 Plus, and S21 Ultra.
Simplification and a Strategic Move
Eliminating the Plus model offers several advantages. Firstly, it simplifies Samsung’s product offering, reducing redundancy for consumers. Recent Plus models offered minimal differentiation from the standard variant, primarily in screen size and battery capacity. For example, the Galaxy S24 and S24+ shared identical camera specs, making the price premium for the Plus model less justifiable.
Secondly, this move could be a calculated strategy to steer consumers towards the feature-packed Ultra variant. By removing the middle ground, Samsung might hope to entice more buyers into opting for the Ultra’s superior camera system and other premium features.
Expected Features and Launch
While details about the unlaunched Galaxy S25 remain speculative, leaks paint a preliminary picture. The standard S25 might retain the existing 50MP main camera and 12MP selfie shooter, familiar from the S23 and S24. If you prioritize camera prowess, the Galaxy S25 Ultra appears to be the more compelling option. Rumors suggest a significant upgrade, potentially featuring a 200MP main sensor, a 50MP ultra-wide lens, and dual telephoto cameras with 3x and 5x optical zoom.
Earlier reports hinted at the possibility of MediaTek chipsets joining the fray alongside the expected Snapdragon 8 Gen 4 and Samsung’s Exynos 2500 processor. Battery capacities are also under speculation, with the Ultra possibly boasting a 5000mAh battery, while the standard S25 might settle for a 4000mAh unit. As per tradition, Samsung is likely to unveil the Galaxy S25 series in January 2025.
Samsung’s decision to remove the Plus model from the Galaxy S25 lineup signifies a strategic shift. It simplifies the product offering, potentially boosts Ultra sales, and hints at exciting features for the upcoming flagship series.
