Key Points:
- Samsung retained the #2 spot in US tablets for Q1 2024.
- Market share increased by 2 percentage points despite Apple’s dominance.
- Affordable Galaxy Tab models drive Samsung’s growth.
Samsung Solidifies Second Place in US Tablets
The latest report by Canalys reveals that Samsung secured the second position in the US tablet market for the first quarter of 2024. While Apple maintains its tablet throne, Samsung demonstrates impressive growth with a 2% market share increase compared to Q1 2023.
Strategic Launches Fuel Growth
Samsung shipped 1.8 million Galaxy Tab devices in Q1 2024, capturing an 18.5% market share. This growth can be attributed to strategic launches like the Galaxy Tab A9+, S9 FE, and S9 FE+ in the US market. These tablets cater to budget-conscious consumers seeking feature-rich devices for daily use.
For users seeking premium experiences, Samsung offers the Galaxy Tab S9 series featuring OLED displays and top-tier performance. However, new high-end models are unlikely before early 2025, suggesting Samsung might be extending its flagship refresh cycle.
Market Landscape: A Glimpse into the Competition
Apple continues to dominate the tablet market with 4.92 million iPad shipments and a whopping 50.8% market share, although this reflects a slight decrease compared to Q1 2023. Amazon and TCL saw significant market share declines, likely due to their focus on budget-friendly tablets in a market increasingly saturated with affordable options. Microsoft’s Surface tablets also experienced a drop in shipments, suggesting a potential shift in consumer preferences.
Looking Ahead: A Promising Future for Samsung Tablets
Samsung’s strategic focus on affordable tablets is proving successful. While Apple remains the market leader, Samsung’s growth trajectory in the US tablet market suggests a promising future for the Galaxy Tab lineup. With its diverse range of tablets catering to various needs and budgets, Samsung is well-positioned to solidify its hold on the number two spot.
