Key Points:
- Giant Screen Ads: Samsung utilizes large outdoor screens in Paris to showcase their Galaxy Z Flip 5 and support the 2024 Olympics, aligning with their “Openness” and “Inclusivity” brand values.
- Potential AI Partnership: Discussions between Samsung and Cisco suggest a possible collaboration in the AI sector, leveraging their existing cooperation in semiconductors and networking.
- Improved Virtual Touchpad: Samsung addresses user feedback by aiming to enhance the virtual touchpad function within the One Hand Operation+ module in the second half of 2024.
Samsung is making a big splash in Paris. Coinciding with the 2024 Olympics, the tech giant is deploying eye-catching advertisements featuring the foldable Galaxy Z Flip 5 on giant screens at iconic landmarks like the Opera Garnier and La Défense. This campaign underscores Samsung’s longstanding commitment to the Olympics (nearly 40 years as an official partner) and its dedication to fostering connection and inclusivity among global fans. The message “Open Always Wins” reflects this philosophy, emphasizing the power of open-mindedness and collaboration in achieving goals.
Beyond the Olympics, Samsung’s partnership landscape might be expanding. Recent discussions between Cisco’s Chairman and top executives from Samsung suggest a potential collaboration in the realm of Artificial Intelligence (AI). This wouldn’t be entirely new territory, considering the existing partnership between the two companies in the areas of semiconductors and telecommunications equipment. Furthermore, Cisco’s interest in AI security aligns with Hyundai Motor Group’s potential need for such solutions.
Samsung is also demonstrating a commitment to user feedback by addressing concerns regarding its virtual touchpad functionality. A suggestion for a “lock button” to stabilize the cursor during single-handed operation resonated with the Samsung community. In response, a community moderator acknowledged the valuable feedback and promised an update for the One Hand Operation+ module in the second half of 2024. These improvements aim to enhance the overall user experience.
