Key Points:
- Samsung acquires UK-based knowledge graph startup, Oxford Semantic Technologies.
- The acquisition aims to enhance on-device AI capabilities for a more personalized user experience on Galaxy devices.
- Oxford Semantic Technologies’ knowledge graph technology optimizes data processing and enables sophisticated AI reasoning on devices.
In a move to significantly enhance the on-device AI experience for its Galaxy devices, Samsung Electronics has announced the acquisition of Oxford Semantic Technologies, a leading UK-based firm specializing in knowledge graph technology. This strategic acquisition signifies Samsung’s commitment to developing cutting-edge AI solutions that cater to the growing demand for personalized user experiences.
Founded in 2017 by a trio of Oxford University professors, Oxford Semantic Technologies has pioneered a revolutionary knowledge graph technology. Knowledge graphs, akin to the way humans organize and process information, create a web of interconnected data points. This allows for a deeper understanding of how users interact with various apps and services, enabling the generation of personalized recommendations and a more intuitive user experience.
Oxford Semantic Technologies’ AI engine, RDFox, leverages this knowledge of graph technology to optimize data processing and advanced reasoning capabilities. This engine is already deployed by numerous organizations across diverse sectors like finance, e-commerce, and manufacturing. Samsung’s vision lies in integrating this powerful technology with on-device AI on Galaxy devices. This innovative approach aims to deliver hyper-personalized user experiences while prioritizing the security and privacy of user data.
The collaboration between Samsung and Oxford Semantic Technologies has roots dating back to 2018. Samsung Ventures, the investment arm of Samsung, actively supported the UK-based firm with a £3 million investment in 2019. This acquisition represents a natural progression of this successful partnership, securing access to critical technologies for processing personal knowledge graphs on devices.
Commenting on the acquisition, Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung Electronics, emphasized the significance of this move. He stated, “As consumers around the world increasingly seek personalized AI experiences, the acquisition of Oxford Semantic Technologies will significantly strengthen Samsung’s expertise in knowledge engineering. This strategic move represents another crucial step forward in our mission to deliver tailor-made AI experiences built upon our legacy of groundbreaking technological innovation.”
By integrating Oxford Semantic Technologies’ knowledge graph technology, Samsung positions itself at the forefront of on-device AI development. This acquisition promises to revolutionize the user experience on Galaxy devices, offering a level of personalization and intuitiveness previously unseen.
