Key Points:
- Samsung and Motorola drive US smartphone sales growth in July 2024.
- Apple retains dominance despite a decline in market share.
- Generative AI-powered devices are anticipated to boost future premium segment sales.
In July 2024, the US smartphone market experienced notable shifts, with Samsung and Motorola emerging as key players, driving a five percent year-on-year increase in overall sales, according to a report by Counterpoint. Despite a slight decline in iPhone sales, Apple remained the top smartphone maker, holding a commanding 49 percent market share.
Samsung’s performance was particularly impressive, with a 23 percent increase in shipments from the previous year, securing a 28 percent market share. This growth was largely fueled by the budget-friendly Galaxy A15 5G, which accounted for a significant portion of the brand’s sales. Additionally, the introduction of the Galaxy Z Fold 6 and Z Flip 6 further bolstered Samsung’s position in the market.
Motorola also saw substantial gains, with its market share rising from 24 percent to 28 percent, driven by strategic promotions and the consolidation of prepaid brands across channels. The Razr+ 2024’s successful marketing, including a $1 downpayment offer, played a crucial role in this growth.
Although Apple’s market share declined by four percent, the company maintained its leadership in the US market. The report suggests that lower upgrade rates contributed to this dip, though the iPhone 15 Pro model performed strongly. Looking ahead, the smartphone market may see renewed interest in premium devices, particularly those powered by generative AI, which could drive future sales.
