Key Points:
- Galaxy Z Fold 6 struggles with only 270,000 units sold globally in two weeks.
- Sales fall short of expectations, lagging behind its predecessor.
- Samsung hints at upcoming discounts, reflecting the lukewarm reception.
Samsung’s latest flagship, the Galaxy Z Fold 6, is facing an underwhelming start in the global market. Despite high expectations and ambitious growth targets, the foldable smartphone has reportedly sold fewer than 300,000 units within its first two weeks of release. This figure, provided by the reputable source Ice Universe, is a stark contrast to the sales of its predecessor, the Galaxy Z Fold 5, which saw similar numbers in a much smaller market.
Samsung had projected a 10% year-over-year growth for its foldable lineup, yet the early sales numbers suggest that the company may struggle to meet this goal. Last year’s model, the Galaxy Z Fold 5, achieved approximately 300,000 units sold in South Korea alone during its initial weeks. In comparison, the Z Fold 6’s global sales figure of 270,000 units raises concerns about its broader appeal.
The situation is particularly concerning given Samsung’s reliance on existing foldable users, who typically make their upgrades during the pre-order period. With only a fraction of them opting for the Galaxy Z Fold 6, Samsung’s strategy may need reevaluation. In response to these sluggish sales, the company has already hinted at significant discounts next month, offering up to 60% off with trade-ins, signaling an urgent need to boost consumer interest.
This tepid reception of the Galaxy Z Fold 6 could be indicative of broader challenges in the foldable smartphone market, where innovation must continually be balanced with practicality and consumer demand.
