Top 3 Key Points:
- Apple plans an early iPhone 16 launch in South Korea to compete with Samsung’s stronghold.
- The first foldable iPhone is on track to launch in 2026, set to challenge Samsung’s foldable phones.
- Apple’s strategy includes a cautious approach by launching a foldable iPad/Mac hybrid before the foldable iPhone.
In South Korea, Samsung dominates the smartphone market with a commanding 75% share, while Apple holds just 24%. Samsung’s dominance isn’t surprising since South Korea is its home turf. However, Apple is preparing a move that could challenge Samsung’s lead.
Typically, Apple launches its iPhones in South Korea a few months after their global release. By then, the initial excitement has faded, leading to lower sales. This delay has worked to Samsung’s advantage, allowing it to maintain its dominance in the region. However, the upcoming iPhone 16 might change this dynamic.
Early iPhone 16 Launch in South Korea
According to the Korea Times, Apple is considering launching the iPhone 16 series in South Korea around the same time as other major regions. By aligning the release with the global schedule, Apple aims to capitalize on the initial buzz, potentially boosting its sales in the country. This could lead to a significant drop in Samsung’s sales, as consumers may opt for the latest iPhone instead of waiting.
This strategy might be partly driven by a decline in iPhone demand in China, pushing Apple to strengthen its presence in other markets. Unfortunately for Samsung, this could mean a tougher competition in its home market. Despite this, Samsung is expected to counter with the Galaxy S25 series, which is rumored to bring substantial improvements that could help the brand retain its market share.
Apple’s Foldable iPhone Set for 2026 Launch
Samsung introduced its first foldable smartphone, the Galaxy Fold 5G, over five years ago. In contrast, Apple has yet to enter the foldable phone market. However, reports indicate that Apple is on track to launch its first foldable iPhone in 2026, around the same time Samsung is expected to release the Galaxy Z Fold 8 and Galaxy Z Flip 8.
Analyst Jeff Pu suggests that Apple is also developing a foldable device that combines features of an iPad and a MacBook, expected to debut in the second quarter of 2026. The foldable iPhone is likely to follow later that year. It’s speculated that the foldable iPhone will adopt a clamshell design, similar to Samsung’s Galaxy Z Flip series.
Why Apple is Proceeding Cautiously
Launching a foldable iPhone is a significant step, and Apple appears to be proceeding cautiously. By releasing the foldable iPad/Mac hybrid first, Apple can test the waters with a less risky product. If any issues arise, the impact would be less severe than with a foldable iPhone, which is expected to sell in higher numbers.
Although Samsung’s Galaxy Z Fold and Z Flip series will have a seven-year head start, Apple’s first-generation products are known for being highly refined, sometimes surpassing the competition. Interestingly, Samsung will be supplying the displays for Apple’s foldable iPhone, ensuring that while Apple may compete with Samsung, it won’t stray too far ahead in the foldable space.
