Key takeaways:
- Samsung’s Bespoke refrigerators, launched in 2019, have surpassed 3 million units sold globally.
- This translates to roughly one Bespoke refrigerator sold every minute in the past five years.
- The success lies in user customization options, color variety, and integration with AI technology.
Samsung’s gamble on customizable home appliances has paid off handsomely. The company recently announced a significant milestone – exceeding 3 million Bespoke refrigerators sold since their introduction in 2019. This translates to an impressive sales rate of nearly one Bespoke refrigerator purchased every minute over the past five years.
What sparked this Bespoke bonanza? The secret lies in Samsung’s innovative approach to appliance design. Bespoke refrigerators revolutionized the market by empowering users to personalize their kitchens. Gone are the days of generic white boxes; Bespoke allows for customization of front panels, with a wide range of colors and materials to suit any aesthetic preference. This ensures seamless integration of the refrigerator with existing kitchen décor.
Samsung’s vision didn’t stop at refrigerators. Over the years, the Bespoke range has expanded to encompass a wider array of home appliances, including dishwashers, dryers, and even ovens. This comprehensive suite allows consumers to create a truly Bespoke kitchen that reflects their unique style. The focus on personalization further intensified in 2021 with the introduction of a 360-degree color palette, offering a vast spectrum of choices beyond basic options. In 2022, Samsung upped the ante again with the Infinite line, featuring timeless design elements and an even more expansive color selection.
But Bespoke isn’t just about aesthetics. Samsung has cleverly integrated cutting-edge AI technology into its Bespoke refrigerators. The Bespoke AI Family Hub boasts features like AI Vision Hub, which intelligently recognizes food stored inside and maintains a digital inventory. This eliminates the age-old frustration of forgetting what’s lurking in the back of the fridge. It also provides helpful reminders for expiring items and low stock, ensuring you never run out of essentials. The AI integration goes a step further by syncing with Samsung Food, suggesting delicious recipes based on the ingredients you have on hand.
Commenting on this remarkable achievement, Tae-hwan Hwang, Vice President of Samsung Electronics Korea, stated, “Bespoke refrigerators have continuously evolved, ushering in a new era of customizable home appliances. We’ve surpassed the 3 million unit mark, allowing everyone to create a lifestyle that reflects their individuality. As a leader in AI home appliances, we remain committed to developing innovative solutions that enhance convenience and intelligence in our customers’ everyday lives.”
