Samsung A52s March 2023 update

The Unlikely Rise of the Galaxy A52s: How a flop chip boosted sales

Key Points:

  • Powerful Snapdragon chip boosted Galaxy A52s sales despite higher price.
  • Samsung’s Exynos 990 failure in high-end phones led to buyer distrust in the mid-range.
  • A52s became a “safe bet” in a chip shortage and uncertain economy.

The Galaxy A52s, released in 2021, remains a popular mid-range phone even today. While its success is often attributed to price, features, and display, a lesser-known factor played a significant role: the failure of Samsung’s Exynos 990 chip.

The Butterfly Effect of a Flop Chip

The A52s undoubtedly benefited from the global chip shortage, receiving a more powerful Snapdragon 778G chip than originally planned. However, another external factor propelled it to unexpected heights.

The Exynos 990, intended for the high-end Galaxy S20 series, was a critical failure. Its inferior performance compared to the Snapdragon 865 and outdated CPU cores created a ripple effect of distrust towards Exynos chips, even in the mid-range market.

While Samsung’s previous mid-range offering, the Galaxy A51 5G, used the Exynos 980 chip, it wasn’t enough to quell buyer concerns. The A52s, equipped with the superior Snapdragon chip, became a “safe bet” for value-conscious buyers, willing to pay a premium for peace of mind.

A Perfect Storm for Success

The A52s’ success stemmed from a confluence of factors: a powerful chip in a chip-constrained market, buyer distrust in Exynos, and Samsung’s solid design choices. It became a reliable option in an uncertain economic climate.

While the Galaxy A55 is a worthy successor with a superior Exynos chip, the A52s’ story highlights how external forces can shape a phone’s success. In this case, a failing high-end chip inadvertently propelled a mid-range phone to stardom.

Blight Mojave
Blight is an aspiring Samsung enthusiast and technology aficionado, dedicated to exploring the extraordinary realms facilitated by cutting-edge innovations. He is passionate about Artificial Intelligence (AI) and its potential to transform industries, enhance human experiences, and shape a better future. Fascinated by the delicate beauty and he is captivating essence of flowers, finding solace in their presence. He is constantly seeking knowledge and growth, eager to connect with like-minded individuals and build meaningful relationships.
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