Key Points:
- Ranking second in world sales of tablet devices with sales of 6.7 million units in Q1 will help Samsung become the second Samsung-brand after Apple in 2024.
- With just a -5.8% decline in sequential decline, Samsung has been working on adding more AI capabilities on its recent tablet shipments.
- The 0.5% increase in global tablet shipments in 2019 after two years of market decline signals a development that could lead to better business prospects for makers of these devices.
The extraordinary Q1 2024 data is a surprise to the world as it established Samsung as one of the top tablet players in the global market, shipping an astonishing 6.7 million Galaxy tablet units worldwide. Such a feat puts Samsung at the respectable second place in global successful shipments of tablets, while Apple is only a few steps away.
The global tablet market saw the most significant revival in the first quarter of 2024, with the KPI seeing an increase of 0.5% compared to the previous year. This surge is most notable because, after almost three years of falling prices, the trend has started to go up. Among the revived competitors, Samsung is a key representative brand in this segment, even though it has fallen from last year’s performance.
Samsung’s strategic direction to move forward by incorporating cutting-edge AI features into new tablet family models signals a promising future for its tablet sales. Samsung leveraged its brand of Galaxy Tab, renowned for its attractive design, powerful performance, and endless usability, to not only meet the expectations and preferences of its customers but also to better them.
As far as the growth of the global tablet market for Q1 2024 is concerned, the top performing companies are companies like Apple, Huawei, Lenovo and Xiaomi which have always been in the picture. As Apple accounted for 9.9 million units, Samsung’s 6.7 million podium is also solid evidence that Samsung has a role to play in the extremely competitive tablet market.
